SEO stands for search engine optimization. It represents an indispensable marketing tool if you want to drive organic traffic to your web pages. If your main goal is to be found by potential clients, SEO is the best way you can go in the long run. SEO is a must, especially for small business owners and e-commerce sites. If you don’t have massive marketing funding to commit to hiring SEO experts, don’t worry: There are a bunch of detailed SEO strategies you can implement and easy-to-use online tools to help you. Once you have the basics, you can decide later if you want to take your search engine optimization to the next level by hiring a dedicated SEO expert.